After years and years of competitive price cuts, Microsoft is hiking prices on its cloud computing service. IBM is also adjusting prices upward.

Last week, Aiden Finn, a Dublin-based Microsoft-focused consultant, posted excerpts from a company email alerting customers that Azure prices in the euro zone will rise 13 percent as of Aug. 1.

Over the last several years, cloud prices have dropped significantly as cloud providers sought to grab more market share. It became so routine that I stopped reporting on such price drops: Another price cut? Who cares?

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