Rain
22°CThu :Few Showers. High: 27 Low: 16

First ‘pay-by-tweet’ service launched on Twitter

First 'pay-by-tweet' service launched on Twitter

Washington: The first ‘pay-by-tweet’ service has been launched on Twitter, with American Express introducing a service that will allow its cardholders purchase products simply by sending a short message.

The integration of a leading payment mechanism into Twitter represents one of the most ambitious attempts yet to build ecommerce directly into a social media site.

Under the arrangement, users who link their Twitter and Amex accounts will be able to accept offers from merchants by tweeting a hashtag included with the offer.

Provided they also tweet their confirmation to a follow-up message from Amex, the payments company said it would forward their details to the merchant and complete the transaction.

Leslie Berland, head of digital partnerships and development at the payments company, said Twitter itself would not share in any of the transaction revenue from the Amex transactions.

According to the report, Twitter could benefit from the increased advertising surrounding ecommerce, as merchants send out more “promoted tweets” to publicise their offers, according to one person familiar with the arrangement.

 

Top Stories

glasgow1_0_0_0_0_0_0_0_0_0

Commonwealth Games, Day 1 Live: Indian paddlers will find it tough to match Delhi medal haul

July-24-2014
11.23 AM: India look to open medal account with weightlifting India’s first medal in the 20th Commonwealth Games is expected to come
kunalsohaaa01

Finally Soha Ali Khan & Kunal Khemu get engaged

July-24-2014
Soha Ali Khan and Kunal Khemu have been very open about their relationship since the start and now the actors have decided
even-as-samsung-struggles-iphone-sales-in-china-give-a-boost-to-apples-profit

Apple Inc focus now shifts to iPhone 6 launch

July-24-2014
A rise in margins has raised hopes that Apple Inc may be able to hold the line on pricing ahead of the
sania-mirza-shoaib-marriage-pics-2-360_story

‘Sania Mirza Is Pakistan’s Daughter-In-Law’, says BJP leader

July-24-2014
Tennis star Sania Mirza is “Pakistan’s daughter-in-law” and has incorrectly been designated the brand ambassador of India’s youngest state, professes a BJP
arun-jaitley_625x300_81405046408

Cabinet Approves 49% FDI in Insurance

July-24-2014
The Cabinet has cleared the Insurance Laws (Amendment) Bill and it will be subsequently introduced in the current session of Parliament. The
M_Id_477081_congress

Jagan Mohan Reddy’s YSR Congress calls for 3-day dharna over loan waiver in Andhra Pradesh

July-24-2014
YSR Congress Party (YSRCP) today accused the TDP Government in Andhra Pradesh of going back on its pre-poll promise about waiving farm