Mostly Cloudy
25°CWed :Thunderstorms Early. High: 30 Low: 18

The return of Datsun

The return of Datsun

After over three decades, Nissan is all set to bring back the Datsun brand to markets like India, Russia, Indonesia and South Africa.

The new Datsun nameplate will be premiered at the Kingdom of Dreams in New Delhi on July 15. Carlos Ghosn, the global CEO of Renault-Nissan, is expected to unveil the first Datsun model, which will be a five-door hatchback in the sub-Rs 4 lakh category.

The Datsun brand is targeted at the budget end of the market where there are huge volumes. Nissan expects to sell around 1,50,000 to 2,00,000 Datsun cars in India every year, using a promotional strategy that would involve a blend of affordability and aspiration.

Nissan feels that the Datsun brand – targeted at the emerging middle class in the Indian, Russian and Indonesian markets – will play a key role in the ‘Nissan Power 88’, the automaker’s plans to raise both profit margins and worldwide market share to eight percent by 2016.

In India, Datsun will go up against the likes of Maruti and Hyundai. In fact, unlike Indonesia, where the first Datsun model is expected to be cheaper than the cheapest car in the market by as much as 30 percent, in India, Datsun will be fighting a fierce price war.

 

Top Stories

GreenPeace

Delhi High Court permits Greenpeace to utilize 2 Bank Accounts in India

May-27-2015
NEW DELHI: In a help for Greenpeace India, Delhi High Court today permitted it to utilize two of its records with the
Micromax-Canvas-Laptab

Micromax Canvas LapTab reviews

May-27-2015
NEW DELHI: After setting up itself as a cell phone brand offering quality for-cash gadgets with its Canvas cell phones, Micromax began
bajrangibhaijaan-salmankhan

‘Bajrangi Bhaijaan’ first look: Salman Khan’s penetrating eyes do the talking

May-27-2015
A day after Salman Khan’s companions Shah Rukh Khan and Aamir Khan gave us a look of the Dabangg Khan from his
sbi660_052715093811

Forbes names SBI chief as 30th most capable women in the world

May-27-2015
Forbes has named State Bank of India Chairperson Arundhati Bhattacharya in its yearly 100 Most Powerful Women list, with a positioning of
335831-bse

Sensex falls down by 112 points

May-27-2015
Key benchmark records arranged a recuperation in evening exchange, with the indicator record, the S&P BSE Sensex, moving into the green from
mammsingh

Manmohan Singh: ‘Never utilized open office for own advantage, BJP pestering union to occupy consideration’

May-27-2015
Previous executive Manmohan Singh on Wednesday disproved the cases of an ex-head of India’s telecom controller that he knew of the trick