Cloudy
0°CSat :Cloudy. High: 4 Low: -2

The return of Datsun

The return of Datsun

After over three decades, Nissan is all set to bring back the Datsun brand to markets like India, Russia, Indonesia and South Africa.

The new Datsun nameplate will be premiered at the Kingdom of Dreams in New Delhi on July 15. Carlos Ghosn, the global CEO of Renault-Nissan, is expected to unveil the first Datsun model, which will be a five-door hatchback in the sub-Rs 4 lakh category.

The Datsun brand is targeted at the budget end of the market where there are huge volumes. Nissan expects to sell around 1,50,000 to 2,00,000 Datsun cars in India every year, using a promotional strategy that would involve a blend of affordability and aspiration.

Nissan feels that the Datsun brand – targeted at the emerging middle class in the Indian, Russian and Indonesian markets – will play a key role in the ‘Nissan Power 88’, the automaker’s plans to raise both profit margins and worldwide market share to eight percent by 2016.

In India, Datsun will go up against the likes of Maruti and Hyundai. In fact, unlike Indonesia, where the first Datsun model is expected to be cheaper than the cheapest car in the market by as much as 30 percent, in India, Datsun will be fighting a fierce price war.

 

Top Stories

jaitley

Arun Jaitley says govt resolved to changes; cautions obstructionists

December-20-2014
New Delhi: Finance pastor Arun Jaitley on Saturday said definitive approach making will be key to maintain the believability of the Indian
SBI_5_0_0_0_0_0_0_0

SBI opens 385 digital technology learning centres across the country

December-20-2014
State Bank of India (SBI) has dispatched SBI’s 385 advanced innovation learning focuses the nation over to cover 15,000 clients of the
Amit-pardaphash-166288

Amit Shah takes a burrow at Rahul Gandhi, says he is wearing Italian glasses

December-20-2014
New Delhi: Bharatiya Janata Party president Amit Shah on Friday took a burrow at Congress’ VP Rahul Gandhi and said that he
304895-khabragade700

Devyani Khobragade stripped of her obligations, put on ‘obligatory hold up’

December-20-2014
New Delhi: The administration has peeled off representative Devyani Khobragade from her obligations in the Ministry of External Affairs, days after she
Dimpy-Pretam

Bigg Boss 8 Breaking With Salman Khan: Dimpy And Pritam’s Ugly Fight

December-19-2014
Bigg Boss 8 the most questionable reality show. Presently at the Bigg Boss 8 house, there is another assignment. In this errand
Anushka-Sharma-in-Police-Avatar-in-The-New-Motion-Poster-of-P.K.

“PK” (Peekay) – Movie Review: Aamir Khan-Anushka Sharma’s Chemistry Impresses Viewers

December-19-2014
Rajkumar Hirani’s “PK” (Peekay), which is the last exceptionally anticipated Bollywood film of 2014, has discharged in theaters in the global markets