Filmed during Rogge’s stay in the United States between 1927 and 1928, the film moves through the streets of Hollywood, Los Angeles, aiming to reveal to Brazilian audiences the inner workings of the major studios, as well as famous actors and actresses, local culture, and curiosities. With the flavor of a cinematic newsreel, this nearly century-old “Paranaense” film reveals, behind its informative intertitles and peculiar portraits, the interest of businessman-turned-filmmaker Arthur Rogge in the development of a local film industry.