One day, Akira Uesugi is left at a loss when his girlfriend, Chihiro, suddenly breaks up with him. It seems the reason is that she has fallen head over heels for Samezu, the number one host in the industry. Staking his pride as a man, Uesugi resolves to become a gigolo—a man who can surpass the number one host—and joins the long-established host club, American Dream. Beneath the glitzy façade, the industry was a whirlpool of problems: conflicts between hosts over money and clients, female jealousy, drugs and the yakuza… Akira teams up with Kato, a fellow rookie host, and hones his skills, rising from being a ‘help’ to a ‘booked host’, and eventually transforming from a host into a first-class gigolo.