Burton Merrele Richardson (born September 29, 1949) is an American television announcer. He announced The Arsenio Hall Show from 1989 to 1994, where he became known for his long-drawn-out introduction of the show's host: "ARSENIOOOOOOO... HALL!" He has also announced various game shows including Rodeo Drive, Russian Roulette, WinTuition, the two more recent versions of To Tell the Truth (1990 and 2000), the 2000 pilot of Card Sharks, current version of Family Feud (replaced by Joey Fatone in 2010), Celebrity Family Feud in 2008 on NBC and 2015 on ABC, The Price Is Right $1,000,000 Spectacular, and The (New) Price Is Right in 1994–1995. Between 2001 and 2004, he was one of several announcers who filled in for Rod Roddy during his illness and subsequent passing on The Price is Right. He later became the announcer for Family Game Night on The Hub (until he was replaced by Stacey J. Aswad in 2012) and Bam's Bad Ass Game Show on TBS in 2014.