Biography: Sami Antero Järvi (Born 28 March 1970), better known by his pen name Sam Lake ('Järvi' is Finnish for lake), is a Finnish video game writer and director. He is the creative director at Remedy Entertainment, known for his writing (as well as his likeness) on the popular Max Payne video game series (in which a photo of his face was used as Max Payne's face), and Alan Wake.